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News

  Question and Answer

  Media

  Media Conference

  Taking Talkback

  To Camera

  Dress Rehearsal

  Refresher

© 2004 Media Assist

These sessions add to a person’s media talents equipping them

                                                    for some of the 'rough stuff!'
Media Conference   Duration: 1/2 day

A course for graduates of Media Assist News and Q&A, or people who have experience with the media.

Media conferences can pose a great risk to a newsmaker as many different media outlets attend at the same time, take the same material but use it in ver different ways! A media conference could be broadcast live, while at the same time be the source for recorded snappy news quotes to be used hours later. Material from the conference could also end up as edited answers on a current affairs show.

Put simply, for a media conference to be successful the newsmaker needs to juggle messages, ‘control the crowd’ while always saying things that suit the newsmaker’s cause. This is not easy!

Components:

Revise News skills.
Revise Q&A skills.
Refine messages and produce a ‘running script’
Sticking to the script.
Presentation.
Tactics (Divide and conquer scenario).
Rehearse.
Video and or audio recording, playback and feedback.

Benefits:

Perfect rehearsal tool for an upcoming media conference.
Tests prepared material in a ‘live’ situation.
Focuses participants on the specialised needs of a media conference.
Provides additional control and delivery skills.
Increases confidence.

If key messages have not been prepared prior to the course an additional hour can be added to accommodate message creation.

Taking Talkback   Duration: 1/2 day
Answering questions from a journalist is one thing, but answering the public is another!
Generally recognised as one of the most influential communications tools, successful talkback is capable of delivering great results.

This session builds on the knowledge and skills from the Q&A course and gives the additional tools needed to handle callers’ questions convincingly.

Components:

Revise Q&A skills.
Question defining techniques.
Presentation.
Tactics. (Handling Hostile Callers)
Rehearse.
Audio recording, playback and feedback.
Practice techniques for use after the course.

Benefits:

Perfect rehearsal tool for an upcoming talkback appearance.
Skills can be used for handling questions at public meetings or business seminars.
Greater confidence
Strong message/brand penetration.

To Camera   Duration: 1/2 Day (Depending on group size)

A course designed for people who may need to do ‘to camera’ sponsored reports (eg Banking spokesperson with a finance report) Internal corporate communications (eg video news letter). Satellite crosses or video conference presentations.

Components:

Preparation of content.
Defining the rules.
Presentation (Movement, where to look, hands!)
Tactics.
Rehearsal.
Video recording, playback and feedback.
Practice techniques for use after the course.

Dress Rehearsal   Duration: Variable (due to client needs)

This session puts both the prepared material and the newsmaker to the test. The emphasis is on practical exercises that directly prepare for the upcoming media encounter.

Components:

Message Review/Refine.
Skills Review.
Video and/or audio recording, playback and feedback.

Benefits:

The newsmaker ‘hits the ground running’, is warmed up and ready to go.
Highlights possible weaknesses in prepared messages and helps strengthen them.
Boosts confidence levels of the newsmaker.

Refresher  Duration: Variable (2 hour min)

Specially tailored courses to refresh the knowledge and skills of newsmakers.
Prior discussion determines exactly what needs to be refreshed and in what time-frame.

These courses are a great way to keep a media team and/or newsmakers sharp, up to date and ready to face the media. They help keep the skills alive and in ‘good shape.’ They are practice-oriented with some review of prior skills and information.

Special Offer

For a short time ONLY

If a Taking Talkback; Dress Rehearsal; Media Conference; Live to Camera Brainstorm session is booked within 2 weeks of initial News/Q&A/Media course.

Contact Media Assist for pricing and further details.

Central Booking and Enquiries Line 03 9673 8155

To Email Media Assist click > HERE