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© 2004 Media Assist
Question and Answer
Q and A style
interviews are a juggling act, with the interviewee needing to keep
prepared messages, on-the-spot answers and control techniques all
smoothly in play at the same time... or else!
These interviews, particularly
on talk radio, are considered the most effective
way
to change
or reinforce
an
opinion. The stakes are high, with the audience waiting to see
if you'll 'drop the ball'!
Duration: 3-4 Hours (depending on group size)
Summary:
These interviews
are often live and are the backbone of Talk Radio, TV Current Affairs
(both local and overseas business shows), Lifestyle shows and Feature
articles in print.
You can face
questions from a range of sources starting with a well- researched,
intelligent journalist and ending with the ill-informed confrontational
'shock-jock'.
Ironically it's the subdued, intelligent interviews that often cause
the most damage!
Any Q and A interview requires clear preparation and specific skills.
Many Q and A skills and techniques are the total opposite to the skills
needed for a successful news encounter. It's vitally important to know
which techniques to use in which area of the media!
This course highlights the real business benefit of Q and A interviews by revealing the "conversation behind the conversation" that occurs with every interview. Techniques and skills are taught and practiced, culminating in interviews and role-plays that represent the broad spectrum of this field.
Components:
Clarify exactly what a Q&A is and where you fit in.
Preparation techniques to achieve effective, entertaining answers and information that delivers strong, positive outcomes for you while at the same time being attractive to the media.
Media Release format and ways to maximise effectiveness.
Tactics for when things get tough. (Interruptions/’Killer’ questions)
Practice interviews and feedback.
Presentation guidance.
Post-course practice techniques to keep the skills live.
Method:
Interactive sessions using PowerPoint/whiteboard.
Course notes/workbook, which becomes an invaluable future reference guide.
Actual examples from real media encounters. (Radio/TV/Print)
Video and or audio recording, playback and feedback.
Benefits:
Click HERE to download Printable pdf versionAllows total focus on one of the most influential forms of media.
Time efficient for the person unable to commit a whole day.
Works well as a partner session for the News course allowing time flexibility for people who can't commit a whole day but need both skill sets.
Equips participants to be more confident and 'ready with the answers'.
Contact Media Assist for pricing and further details.
Central Booking and Enquiries Line 03 9673 8155
To Email Media Assist click > HERE