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News

  Question and Answer

  Media

  Media Conference

  Taking Talkback

  To Camera

  Dress Rehearsal

  Refresher

© 2004 Media Assist

The 40's war-time slogan applies to newsmakers in 2004.

Careers, shareprice, elections can all be 'sunk' by loose lips in front of a news reporter!

 

Duration: Half Day

Summary:

News, one of the two major information media products, is the most misunderstood and artificial form of communication. Nothing is as it seems!
Many think handling news is simply a matter of answering questions but this is often counterproductive leaving a journalist wanting, and you in hot water! Conversely, some others will tell you 'to just stick to your one line and say nothing else', this too can end in disaster.
Handling news in 2003 requires specialised skills, preparation and delivery if both you and the media are to have a win/win result.
This half-day intensive course explodes the myths and gives an accurate snapshot behind the bulletins and banner headlines.
Participants are then made aware of how the media really fits in to their business and are given a clear new approach that empowers them to handle news.
There are practice exercises that build confidence and which are 'skills intensive'. We don’t rely on second-rate shock tactics to get a point across.

Components:

Clarify exactly what a news story is and where you fit in.
Preparation techniques to achieve quotes and information that deliver strong, positive outcomes for you while at the same time are attractive to the media.
Media Release format and how to maximise impact.
Tactics for when things get tough.
Staying on message.
Practice interviews and feedback.
Presentation guidance.
Post-course practice techniques to keep the skills live.

Method:

Interactive sessions using PowerPoint/whiteboard.
Course notes/workbook, which serves as an invaluable reference guide for the future.
Actual examples from real media encounters. (Radio/TV/Print).
Video and/or audio recording, playback and feedback.

Benefits:

Allows total focus on one of the most specialised areas of media.
Time efficient people unable to commit a whole day.
Works well as a partner session for the Q&A course allowing time flexibility for those who can’t commit a whole day but need both skill sets.
Equips participants to be more confident and ‘news ready’.

Contact Media Assist for pricing and further details.

Central Booking and Enquiries Line 03 9673 8155

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