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© 2004 Media Assist
Newsmakers are part of the media machine.
But, the media can be an effective part of your business machinery.
With knowledge, skills and practice , the cogs keep turning and turning and...
Duration:
3/4 - Full day (depending on group size)
Summary:
A combination of News and Question-and-Answer
courses delivered in one session.
Handling news is a completely different matter to handling the more conventional question-and-answer type interview. The skills, and 'rules of engagement', required for one may, in fact, be completely opposite to those required for the other.
It often happens that a newsmaker has has a great conversation with an interviewing journalist. Whilst this might have made for good listening on a live radio show, moulding it into a news report will require editing and may result in your message suffering or being dropped completely - yet you thought you had an intelligent interaction and got your point across!
Our courses highlight the differences and provide skills to confidently handle both.
This
and all courses are tailored to suit your needs while at the same
time including strong skill sets and clear, up-to-date information.
Components:
Clarify exactly what news stories and Q&As are and where you fit in.
Preparation techniques to achieve quotes, answers and information that deliver strong, positive outcomes for you whilst being simultaneously attractive to the media.
Media Release format.
Tactics for when things get tough. (Interruptions, ’Killer’ questions, etc)
Staying ‘on message’.
Practice interviews and feedback.
Presentation guidance.
Post course practice techniques to keep the skills live.
Method:
Interactive sessions using PowerPoint/whiteboard.
Course notes/work book, which serves as an invaluable reference guide after the course.
Actual examples from real media encounters. (Radio/TV/Print)
Video and/or audio recording, playback and feedback.
Benefits:
Click HERE to download Printable pdf versionBroad coverage of media skills and information in one session.
Easy to work into week long conferences, with interstate or international
participants.
Equips participants with the confidence and skills needed to face the two major types of media encounter.
Contact Media Assist for pricing and further details.
Central Booking and Enquiries Line 03 9673 8155
To Email Media Assist click > HERE